FROM BOOKINGS TO FREE COKE ZERO – BEST PRACTICE EXPLAINED
Hotels.com wanted to create an engaging campaign around bookings. They teamed up with Coca-Cola Company and Narvesen (Reitan Convenience).
Via Coupon API integration towards Liquid Barcodes system hotels.com were able to issue free Coca-Cola Zero to everyone that booked a hotel using hotels.com in Norway. The unique coupon was redeemable in any of the 400 Narvesen stores across Norway within 7 days.
On the hotels.com pages the campaign was fronted with the call to action “Free Coke Zero on all bookings!”
When you selected a hotel there was another message saying “in relation to this booking hotels.com will give you an ice-cold free Coke Zero!”.
Once booked the consumer were led to a simple landing page where they could type in their mobile number to receive the SMS from hotels.com with the unique coupon to redeem in Narvesen.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.