Liquid Barcodes




Fanta activated their followers on Instagram. The followers could text Fanta to a short number and get a unique coupon for a free Fanta via SMS. The voucher could be redeemed in any Narvesen store across Norway. Each consumer can only get one voucher and the voucher is single-use.

Immediate after in-store voucher redemption a follow-up SMS was received from Fanta asking the consumers to answer a simple survey with three questions; 1) Gender, 2) Age, 3) How did you like the Fanta?

Instantly after completion of the survey the consumers got another free Fanta voucher.


Free Fanta voucher


About Liquid Barcodes

Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.