FANTA ACTIVATES FOLLOWERS – BEST PRACTICE EXPLAINED
Fanta activated their followers on Instagram. The followers could text Fanta to a short number and get a unique coupon for a free Fanta via SMS. The voucher could be redeemed in any Narvesen store across Norway. Each consumer can only get one voucher and the voucher is single-use.
Immediate after in-store voucher redemption a follow-up SMS was received from Fanta asking the consumers to answer a simple survey with three questions; 1) Gender, 2) Age, 3) How did you like the Fanta?
Instantly after completion of the survey the consumers got another free Fanta voucher.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.