COKE LIFE MATCH ON TINER – BEST PRACTICE EXPLAINED
Coca-Cola Company made a branded profile for Coca-Cola Life on Tinder. A swipe to the right worked as an opt-in to get more information – and the user got a match with Coca-Cola Life. In their Tinder inbox the consumer was encouraged to click the URL to a landing page where they could enter their mobile number and receive a mobile coupon via SMS. The single-use, unique coupon was for a free Coca-Cola Life to redeem in any Pressbyrån store in Sweden.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.