COCA-COLA MATCH YOUR SPOTIFY – BEST PRACTICE EXPLAINED
Consumers were led from banners on Facebook to Spotify where they could automatically match their personal Spotify history against a Eurovision playlist. The better match the better offer they would get on a Coca-Cola Zero Sugar.
By typing in their mobile number on the web page the consumers got a mobile voucher via SMS.
Coca–Cola has achieved great success in digital marketing. More on Coca-Cola.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.