CARLSBERG FOOTBALL CAMPAIGN – BEST PRACTICE EXPLAINED
Carlsberg and 7-Eleven teamed up in Denmark during EURO championship in 2016.
In the 7-Eleven app users can buy Carlsberg Sport bottles and after every 4th purchase they get a SELECT football. The unique code received in the 7-Eleven app is used on a Carlsberg SPORT website which validates the code and ensures that the consumer´s address is captured. The football is then sent to the consumer via post.
See a video presentation of the Carlsberg Football Campaign here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.