BURN ACTIVATES BANNER ADS – BEST PRACTICE EXPLAINED
Burn and 7-Eleven teamed up in Norway to engage with their target group through banner ad activation. Banner ads were placed on selected media where the target group could be reached.
Banner ads allowed the consumer to enter their mobile number to receive a free Burn voucher to redeem in a 7-Eleven store nearby. Once redeemed in-store the consumers got a follow-up SMS promoting the Burn stamp card in the 7-Eleven app.
See a video presentation of the case here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.