BONAQUA BANNER AD ACTIVATION – BEST PRACTICE EXPLAINED
bonaqua and Reitan Convenience with 7-Eleven and Narvesen convenience stores teamed up in Norway to engage with their target group through banner ad activation. bonaqua needed to sample to drive trials of a new product: bonaqua fruits.
Banner ads were placed on selected media where the target group could be reached. Banner ads allowed the consumer to enter their mobile number to receive a free bonaqua voucher to redeem in a 7-Eleven or Narvesen store nearby. The voucher was unique and single-use and each consumer could only get one voucher from the banner ad.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.