BEACON TRIGGERED VOUCHERS – BEST PRACTICE EXPLAINED
Coca-Cola teamed up with VG, the largest (digital) newspaper in Norway and SF Cinemas to engage with the cinema customers using beacons and unique digital coupons.
The popular VG app was integrated with a beacon network where beacons were placed in Cinema location. Triggered by the beacon signals a banner pop-up appeared for the cinema guests where they could type in their mobile number to get a free Coca-Cola for the move. The digital voucher received via SMS was unique and single-use.
Two weeks after the initial interaction between the consumers and Coca-Cola the same consumers were re-targeted with a new banner where Coca-Cola rewarded the consumer with free movie tickets from Coca-Cola.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.