ARLA’s FACEBOOK CAMPAIGN – BEST PRACTICE EXPLAINED
Arla and 7-Eleven (Reitan Convenience) teamed up in Denmark to engage Facebook followers with the opportunity to win a voucher on a new Arla Move product.
Facebook banner ads activated the consumer and led them to a questionaire where they were asked about exercise levels and what they typically eat after workout. And a reward is given to promote the new ”MOVE” product. The voucher could be redeemed in a 7-Eleven store nearby.
See a video presentation of Arla’s Facebook campaign here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.