It´s far more economic to put your dollars into the digital channel that you control, rather than investing in a channel that reaches a lot of consumers, but many of those are not relevant to your stores or your business. There is a very inescapable argument that investments in the channel you can control, is money well spent.
Dan Munford
Managing Director, Insight Research, NACS partner for Europe
It's about driving traffic to store, recruiting new shoppers and increasing frequency. With this system, we can recognize each shopper. There is a lot of flexibility built into the platform, both in terms of the channels and the mechanics you can utilize. Because we can fully trust the technology and the system to work reliably every time, we can focus on the campaign and maximizing the execution of that.
Knut Anders Thorset
Snr. Mngr. Digital Sales and Marketing Norway, Coca-Cola European partners
Liquid Barcodes' system enables me to drive traffic to my Shell/7-Eleven store. It's simple!
Roar Aass
Merchant, Shell/7-Eleven Norway
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