BEST PRACTICE – EXPLAINED
Coca-Cola, together with their media agency Carat sampled Coca-Cola via Snapchat – redeemed in Narvesen stores across Norway.
In line with «Taste the Feeling» Carat went back to the core – to give teenagers the experience of enjoying an ice-cold Coca-Cola. To encourage teenagers to purchase more Coca-Cola and increase “Brand Love” Snapchat was used as both communication channel and channel for sampling. The key purpose was to be perceived as real, trustworthy and “a friend”. Therefore Coca-Cola wanted to meet the teenagers on their preferred platform.
For more information about the case follow this link to Carat´s case.