BEST PRACTICE – EXPLAINED
Red Bull and 7-Eleven teamed up in Denmark to engage with their target group through Facebook banner ad activation.
The consumers were led to a fun “Find Willy” game they could play on their mobile and if they reached a certain number of points in the game they were rewarded with a free can of Red Bull. They simply entered their mobile number and received a unique coupon to redeem in a 7-Eleven store of their choice.
See a video presentation of the case here: