POKEMON GO STYLE SAMPLING

BEST PRACTICE – EXPLAINED

Tine teamed up with 7-Eleven and Narvesen in Norway to engage with their target group through an innovative “pokemon go-style” location based app. The app was activated during the summer periods over 3 years.

App activity where a summer season location game engaged consumers to open and complete missions. The more bottles collected the more rewards the consumers could get. All rewards are reedemable in Narvesen stores (season 1).

 

App activity where a summer season location game engaged consumers to open and complete missions. The more bottles collected the more rewards the consumers could get. All rewards are reedemable in 7-Eleven, Shell/7-Eleven and Narvesen stores (season 2).