BEST PRACTICE – EXPLAINED
Pepsi Max did a large summer campaign activity – a taste challenge vs. their red competitor. Consumers were asked to blind test two different drinks and tell which they liked the best. After tasting they were asked if they wanted a voucher on a free Pepsi Max that they could pick up in their nearest 7-Eleven store. The event teams had iPads where the consumers could type in their mobile number to receive the voucher on SMS.
Following the taste challenge which turned out successful for Pepsi Max they wanted to celebrate the great results giving all consumers a voucher on a free Pepsi Max. This was communicated on out of home media in all major cities across Norway. Consumers could go to pepsimax.no and type in their mobile number to receive the voucher via SMS.
See a video presentations of the case here: