BEST PRACTICE – EXPLAINED
Carlsberg and 7-Eleven teamed up in Denmark during EURO championship in 2016.
In the 7-Eleven app users can buy Carlsberg Sport bottles and after every 4th purchase they get a SELECT football. The unique code received in the 7-Eleven app is used on a Carlsberg SPORT website which validates the code and ensures that the consumer´s address is captured. The football is then sent to the consumer via post.
See a video presentation of the case here: