FLAX ADVENT CALENDAR

BEST PRACTICE – EXPLAINED

Norsk Tipping and 7-Eleven teamed up in Norway to engage with their target group through a fun and rewarding advent calender campaign. Banner ad activations to juleflax.no where consumers could play a daily scratch card game and possibly win a FLAX (scatch cards with 1 million in prize) coupon that they could reedeem in Narvesen.