EVERY-DAY RELEVANT REWARDS

BEST PRACTICE – EXPLAINED

Qatar Airways uses every-day relevant rewards to show how much they appreciate their partners. During the summer season they give a free ice-cream to their key partners and customers (travel agency employees). Their customers can redeem the printed unique voucher in Narvesen convenience stores.

 

 

 

BUSINESS IMPACT

For Qatar Airways this is a simple way to appreciate their key partners and customers. During the campaign Qatar Airways also have access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.