BEST PRACTICE – EXPLAINED
Burn and 7-Eleven teamed up in Norway to engage with their target group through banner ad activation. Banner ads were placed on selected media where the target group could be reached.
Banner ads allowed the consumer to enter their mobile number to receive a free Burn voucher to redeem in a 7-Eleven store nearby. Once redeemed in-store the consumers got a follow-up SMS promoting the Burn stamp card in the 7-Eleven app.
See a video presentation of the case here: