BEST PRACTICE – EXPLAINED
bonaqua and Reitan Convenience with 7-Eleven and Narvesen convenience stores teamed up in Norway to engage with their target group through banner ad activation. bonaqua needed to sample to drive trials of a new product: bonaqua fruits.
Banner ads were placed on selected media where the target group could be reached. Banner ads allowed the consumer to enter their mobile number to receive a free bonaqua voucher to redeem in a 7-Eleven or Narvesen store nearby. The voucher was unique and single-use and each consumer could only get one voucher from the banner ad.