BEST PRACTICE – EXPLAINED
Arla teamed up with 7-Eleven in Denmark to engage with their target group consumers through out-of-home ad activation.
Consumers could text G2G to a short number to receive a free Arla Good To Go voucher via SMS to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use.
See a video presentation of the case here: