BEST PRACTICE CAMPAIGN – EXPLAINED
The 7-Eleven Denmark ‘Juiceman’ campaign was communicated through paid or earned media. Customers could get a free coupon.
But 7-eleven wants to recruit to their app and use their app as distribution hub for coupons. Also when the customer journey starts through campaign communication through paid or earned media. Use programmatic buying to avoid ad spending towards already registered customers and maximize recruiting potential.
Registered customers got the coupon straight to the app. Customers that have not yet registered, received an SMS with consent form and download link to the app.