Liquid Barcodes

Make loyalty fun and habit-forming

GAMIFICATION PLATFORM

Liquid Barcodes’ loyalty gamification software turns everyday offers into moments people look forward to. Games connect directly to coupons, stamps, points, and subscriptions—so members open the app more often and redeem more.

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Great operators choose Liquid Barcodes

  • Circle K
  • Nisqually Markets
  • Maxol
  • Mapco
  • 7-Eleven

Not gimmicks—mechanics that work together

Our games aren’t bolted on. They’re part of your loyalty journey: play a game to win a coupon; use a stamp card to unlock a game; hit a points level to reveal a new offer. It’s gamification for loyalty programs that drives real revenue outcomes.

MOBILE GAMES

Make your program feel like play

A simple game can completely transform the psychology of receiving a discount or reward—a generic coupon becomes a valued prize that you've earned.

Experience our modern graphics, sound, and haptics—always on-brand. Completely integrated and native with one tap from notification to gameplay. These are full-on mobile games designed to capture your members' attention—and turn it into real business results.

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Featured Mobile Games

Pick from proven game formats and tailor visuals, rewards, and rules to your brand and goals—then launch campaigns that keep members coming back.

    • Fortune Wheel

      Spin-to-win excitement that drives repeat visits, instant gratification, and higher reward redemption rates.

    • Slot Machine

      Fast, satisfying gameplay that keeps members coming back—perfect for daily plays and streak mechanics.

    • Scratch Card

      Quick scratch reveals that feel rewarding and social—ideal for surprise offers and campaign bursts.

Daily games gave 7-Eleven incredible business results

When 7-Eleven uses simple daily games, member activity and attention skyrocket—and that engagement drives up to 150% more in-store redemptions.

  • +700%

    Increase in app openings.

  • +150%

    Increase in loyalty transactions

  • +20%

    Increase in # of active members

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Prizes your customers care about

Offer prizes that match your margins and your goals. Mix instant wins and longer-odds draws—and cap totals—to stay in control.

Leverage the incredible flexibility of our gamification platform to deeply integrate games with any part of your loyalty- or subscription program. Our games support a range of different prize types

  • Product discounts (percent/$ off)

  • Fuel discounts (cents off/gallon)

  • Free products (e.g. a cup of coffee or fountain drink)

  • Loyalty points or extra stamps

  • Instant-win prizes (e.g., iPhones, movie tickets or branded hoodies)

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GAMIFIED COUPONING

Coupons that create urgency

Standard coupons can feel boring and generic. Gamified couponing adds urgency, anticipation, and social proof

Liquid Barcodes has pioneered digital coupon concepts like “Hurry” coupons with live counts—so more members act now and redeem in-store. "Happy Hour" is another example that transforms otherwise generic digital coupons into a gamified experience.

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SOCIAL GAMIFICATION

Turn loyalty into word-of-mouth

Add social mechanics like Share & Care and Recruit-a-Friend to make your program feel more human.

Create rewards you can’t redeem yourself—members must share them with a friend—turning loyalty into referrals. Tap into the psychology of sharing.

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Common plays that lift results

Daily Game to Build Habits

Run a daily play that unlocks a small, instant reward. Members open the app more often, build a routine, and plan their next store visit to redeem before it expires. Adapt messaging and prizes to align with your plans through the year.

Enrich Member Profiles

Pair gameplay with a quick question before the reward unlocks. Over time you build richer member profiles through progressive profiling, enabling smarter segments and more relevant offers, personalization, and lifecycle messaging.

Create Seasonal Moments

Launch themed games for holidays and big events—Christmas, Super Bowl, or July 4th—to spike excitement and visits. Package as joint marketing with vendors (e.g., Coca-Cola) to secure co-op funding and category lift.

Social Sharing & Recruit a Friend

Launch Share & Care rewards members can’t redeem themselves. They must gift the coupon to a friend, sparking conversations and new signups. Add a Recruit-a-Friend bonus after the first purchase.

Control the unit economics

Run gamified campaigns with predictable ROI

Set tight parameters for every prize and reward—so games drive engagement without blowing your budget.

  • Define odds, prize pools, and issuance caps

  • Target by segment, behavior, or lifecycle stage

  • Track cost-per-redemption and results in real time

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