Savannah, Georgia-based Enmarket has demonstrated the power of a smart digital offer by driving a 600% increase in car wash subscriptions in just over two months.
From September through early November, Enmarket invited customers to download the Marketwash app and enjoy one free month of unlimited car washes. After the first month, users automatically transitioned into a paid subscription, choosing from three convenient tiers for ongoing unlimited washes.
A Winning Formula
This promotion was designed to remove barriers for new customers and highlight the value of Enmarket’s subscription-based car wash program. By offering an easy on-ramp and a generous free month, Enmarket gave drivers a chance to experience the convenience of unlimited washing before committing to a plan.
The results were remarkable: a sixfold increase in subscriber numbers within the two-month campaign period.
Driving Engagement Across Channels
The success of the campaign came from Enmarket’s multi-channel approach. The company used a blend of digital and in-store tactics to attract and convert new users:
- Social Media: Engaging posts across Enmarket’s social channels created buzz and encouraged downloads of the Marketwash app.
- Onsite Marketing: Eye-catching signage at stores and wash locations reached customers right where they make decisions.
- Employee Advocacy: Frontline staff played a key role, personally inviting customers to try the free month and helping them download the app.
This full-circle approach ensured that customers heard a consistent message that was simple and appealing.
Smart Promotion, Sustainable Growth
Enmarket’s subscription program, powered by Liquid Barcodes, is designed to create long-term customer relationships and predictable revenue through a digital-first experience.
With the Marketwash app, customers can:
- Manage subscriptions effortlessly
- Access wash locations and offers
- Enjoy frictionless payment and redemption at the wash
The three-tier subscription model provides flexibility, allowing customers to choose a plan that fits their lifestyle and washing habits.
This model not only encourages loyalty but also shifts purchasing behavior from one-off transactions to recurring engagement.
The Takeaway for Retailers
For retailers considering how to accelerate car wash or subscription growth, Enmarket’s success story highlights a few key lessons:
- Free trials work. Letting customers experience value firsthand builds trust and conversion.
- Integrated marketing matters. Use every channel (social, store, and staff) to promote the same message.
- Keep it simple. A clear, easy-to-understand offer drives the best response.
By aligning great offers with powerful digital tools, Enmarket continues to deliver convenience and value to its customers—showing how innovation, engagement, and loyalty go hand in hand.
About Enmarket’s Marketwash Car Wash Subscription App
The Marketwash app launched in February 2024 and is available for download for Apple and Android devices.
On Enmarket’s car wash page, customers can find information about the car wash subscription program, pricing for different plans, and frequently asked questions.
“Enmarket has long embraced technology to serve and engage customers….Our marketing and car wash teams had a great vision for this product that Liquid Barcodes helped bring to life.”
Matt Clements, President, Enmarket
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
Enmarket Marketwash
Elevate your car care routine at Marketwash, the ultimate car wash and mobile app offering convenience, savings, and a brilliant shine for your vehicle from Enmarket. Discover the Marketwash difference through our easy-to-use subscription program and enjoy the flexibility of washing your vehicle any time at multiple locations around GA, SC & NC. Simply activate the carwash machine directly from your phone without having to purchase wash codes in the store, at the pump or from the carwash pay terminal!
