VIP zone is a mechanic that help you increase frequency of purchase.
For example, you could identify your app users who are buying coffee only once a week. Simply send these customers the ”VIP zone” message which includes a unique coupon with unique VIP offers. A popular idea is to say “Buy one coffee at our normal price, to get the same great coffee at an even better price (e.g. ½ price) for a full week!”
When they use the first coupon, they instantly get the new “VIP Zone” coupon – coffee half price, valid for seven days.
As well as the feeling of exclusivity, this coupon invites them to keep it for longer – “use this VIP deal just three times to keep it another seven days”.
If the customer uses it just once, the coupon expiry date remains the same, but the coupon graphics update to remind them to “use this VIP deal 2 times more to keep it another 7 days”. Only if it’s used two more times will the expiry date change. She is given another 7 days in the VIP zone!
Allow your customers who enter the VIP zone to decide for how long they want to stay in the zone. The only way for them to do so is to keep up the frequency of purchase. They enjoy the VIP status, you enjoy the benefits of incremental sales.
Like all our features, “VIP Zone” campaigns are designed to be set up quickly and easily by your team on our self-service platform, in your brand colours for maximum impact.
Try the “VIP Zone” feature to bring another exciting brand experience and digital loyalty campaign to your customers.
