S&S Petroleum, a family-owned and rapidly growing fuel and convenience retailer, has launched My Royal Rewards, a mobile-first loyalty app designed to create deeper customer connections and deliver everyday value. Powered by Liquid Barcodes, the app combines rewards, clubs, games, and exclusive offers in one seamless digital experience.
With a presence across Washington, Idaho, Oregon, and California, S&S Petroleum sought a next-generation solution to reward its loyal customers, differentiate its brand, and drive repeat visits in a highly competitive market.
Challenge
The leadership team at S&S Petroleum recognized that customers expect more than traditional punch cards and static promotions. They wanted a digital-first approach that could:
- Increase customer frequency and spend
- Reward loyalty with meaningful and fun incentives
- Simplify access to exclusive product offers, including regulated categories such as tobacco
- Provide personalized engagement across all stores
- Modernize the customer journey with mobile convenience
To achieve these goals, S&S Petroleum needed a loyalty platform that was flexible, engaging, and proven in convenience retail.
Solution
In partnership with Liquid Barcodes, S&S Petroleum launched My Royal Rewards, an engaging loyalty app that puts customers at the center of the experience.
Key features include:
Coins for every purchase and Club Cards for Drinks
Customers earn 1 Coin for every $1 spent, unlocking discounts and free products. Digital punch cards for coffee and fountain drinks, with the 8th cup free after 7 purchases. Reward programs engage and retain members to keep them returning for more.
Games
Daily spin-to-win and other interactive games that deliver bonus Coins, free products, and instant prizes. Gamification engages members to keep them returning to the app to win more.
Exclusive offers
Personalized deals on snacks, beverages, and tobacco products. A unique integration with Altria’s program ensures a secure, compliant way to deliver age-restricted offers on the app. Users enter detailed contact information and then answer a series of historical personal questions to validate their identity. Once complete, they receive discounts on age-restricted products.
Store locator, friend referrals, and more
A built-in map to find nearby S&S locations and current promotions.
About S&S Petroleum
In 1998, Founder and CEO Tony Dahabreh opened his first gas station location in California. Soon after this, his spouse Rania joined the executive management team and together they grew the business to include over 100 business locations throughout Washington, Idaho, Oregon, and California.
The portfolio of businesses includes partnerships with prestigious companies such as Marathon, Mobil, Arco AM/PM, Shell, Chevron and 76. They also own several private liquor and spirits stores in Washington.
Headquartered in Mukilteo, Washington, with regional offices in Spokane, Washington and Paramount, California, S&S Petroleum, Inc. employs nearly 1,300 employees and is growing.
Learn more at SSPetro.com.
S&S Petroleum
My Royal Rewards makes every visit count! Earn points on purchases, play fun games, and unlock exclusive rewards. Whether you’re grabbing a snack or sipping your favorite drink, you’re one step closer to royalty.
