We are looking for a full-time Director of Marketing for the U.S. office in Cleveland, Ohio (hybrid).
About the job
Director of Marketing
We’re building a powerful platform that drives customer loyalty
We’ve created a world-class digital loyalty and subscription platform that helps our clients connect and build loyalty with their customers. Around the world we work with leading convenience and foodservice retail brands such as Circle K and 7-Eleven.
Liquid Barcodes is headquartered in Norway and we also have offices in Spain and in the United States. We are a passionate global team and we have chosen Malaga in Spain as the centre of our platform development and quality assurance, as well as the hub for our customer success team that includes onboarding projects, customer operations and data analytics. In Cleveland we are building the US team to support our US customer base and growth agenda, with focus on Marketing, Sales and Customer Success.
The person we are looking for:
We’re looking for an experienced marketing professional to spearhead our brand positioning and product marketing. With your strategic mindset and experience you will shape our marketing initiatives to drive customer acquisition and growth.
Job Description:
You will lead our marketing efforts and be responsible for developing and implementing marketing strategies that drive brand awareness, customer acquisition, platform usage and revenue growth. You will be responsible for generating leads to our sales team through the ideation, creation and execution of strategic marketing initiatives and tactical marketing campaigns.
Responsibilities:
- Develop and execute comprehensive marketing strategies to promote our Subscription and Loyalty Platform to Convenience and Foodservice Retailers.
- Create and manage the marketing budget, ensuring optimal allocation of resources for maximum impact and marketing ROI.
- Conduct market research to identify key trends, customer needs, and competitive landscape to inform marketing strategies.
- Develop and maintain a deep understanding of the target audience, their pain points, and value propositions to effectively position our solution.
- Collaborate closely with cross-functional teams, including product management, sales, and customer success, to align marketing efforts and campaigns.
- Responsible for our website liquidbarcodes.com and our social media channels (LinkedIn most important)
- Develop and manage compelling content, messaging and collateral, including website, case studies, articles, ebooks, product sheets and other sales materials.
- Lead and oversee the implementation of digital marketing campaigns, including email marketing, social media, SEO, and paid advertising, to generate leads for sales and drive customer engagement together with customer success.
- Monitor and analyse marketing performance metrics, identify areas for improvement, and implement data-driven optimizations to drive revenue growth.
- Stay updated on industry trends and best practices in subscription and loyalty marketing, and leverage that knowledge to position our offering as a market leader.
The position is reporting to the CEO and General Manager Liquid Barcodes Inc.
Qualifications and skills:
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Proven track record of success in relevant product marketing roles, ideally toward Convenience and Foodservice Retail sector.
- Strong understanding of subscription and loyalty programs, ideally with experience from relevant marketing software / platform solutions as a service.
- Demonstrated ability to develop and execute comprehensive marketing strategies that drive customer acquisition, revenue growth, and brand awareness.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate concepts to various audiences.
- Proficiency in digital marketing channels, including website, email marketing, social media, SEO, and paid advertising. We currently use WordPress and Mailchimp, however consider Hubspot (experience with Hubspot a plus).
- Strong analytical skills, with the ability to interpret data, derive actionable insights, and make data-driven decisions.
- Strong business understanding. Ability to translate key metrics and ROI model to powerful marketing messages.
- Solid team management skills, with the ability to inspire and motivate the team.