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Principles, Promises and Challenges of Coalition Loyalty

concordsoft

02/04/2021

A fascinating feature of most loyalty eco-systems worldwide, with the notable exception of the USA, is the popularity of coalition programmes such as Nectar in the UK, Real Rewards in Ireland and the Payback programme in Germany, as well as more recent examples such as Wiiv Rewards in Mauritius and Yuu Rewards in Hong Kong, which we wrote about here.

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