It's about driving traffic to store, recruiting new shoppers and increasing frequency. With this system, we can recognize each shopper. There is a lot of flexibility built into the platform, both in terms of the channels and the mechanics you can utilize. Because we can fully trust the technology and the system to work reliably every time, we can focus on the campaign and maximizing the execution of that.
Knut Anders Thorset
Snr. Mngr. Digital Sales and Marketing Norway, Coca-Cola European partners