Distribute scratch cards to all you app users and let them play “scratch & win” as often as you like, for the entire campaign period. For example once a day, every day for two weeks.
They will love it and they will return to your app the next day without a need for reminder. You control the probability to win and can set a lock on the number of available prices. You can add as many prizes you want and you can even have a consolation price for everyone who do not win when they play.
Gamification plus every-day-relevant rewards equals success on mobile
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