INSPIRATION

App customer program that engage, promote and reward

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Foodvenience customer program with auto-stamps and digital receipts

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Convenience customer program that engage and reward shoppers

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Convenience at your fingertips: foodvenience app customer program

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Fun & engaging app program for lovers of fresh, healthy fast-food

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Customer program that enables the digital shopper to share treats with friends

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Convenience customer program with auto-stamps and digital receipts

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Car wash customer program for store managers

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End to end app and physical digital customer program

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Reward students for focusing at school with every-day relevant rewards

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Digital rewards program in an analog environment

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Customer program for the gourmet-loving digital shopper

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App customer program with family-oriented stamp cards and coupons

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THE “FRESH” APP PROGRAM

You are a "foodvenience" retailer considering to launch or upgrade your app customer program. Have a look at our recommendation.

CUSTOMER PROGRAMS

You are a "foodvenience" retailer considering to launch a customer program. Or maybe upgrading your existing. Read our recommendation.

FAST TRACK CAMPAIGN IDEA

Fast track your summer campaign with our fast-track campaigns product. Drive sales and engage with gamification.

FAST TRACK LOYALTY IDEA

Fast track your summer campaign with our fast-track loyalty product. Drive sales, engage and build digital distribution and get repeat visits.

CAR WASH SUBSCRIPTION

With Carwash Company´s app you can buy subscription plans that allow you to wash your car once per day. Have a look at this ideas-to-go.

RED BULL VOUCHER CHATBOT

Red Bull Switzerland creates a chatbot to deliver unique coupons via SMS, e-mail or into the k kiosk app. Consumers redeem in k kiosk.

CIRCLE K FAST TRACK LOYALTY

Circle K runs exciting spin & win campaign with Coca-Cola in Norway with POLO as main prize - and lots of rewards to redeem in-store.

CIRCLE K FAST TRACK CAMPAIGNS

Circle K runs exciting wash & win campaign in Norway with e-Golf as main prize - and lots of rewards to redeem in-store.

VITUSAPOTEK FAST TRACK CAMPAIGNS

Vitusapotek runs exciting buy & win campaign in Norway. Consumers can win lots of rewards and deals to redeem in-store.

PREPAY SOLUTIONS FOR B2C AND B2B

Let customers commit purchases outside of store - online and in app. How to capture B2C and B2B opportunities with our tech.

EMPOWERING CUSTOMER CHOICE

Personalisation can be customer driven. Allow your customers to pull for the content they want, rather than always think you know best.

HOW TO USE LANDING PAGES

Get inspired by some ideas on how to use landing pages as starting point for distributing unique coupons, games or surveys

ENABLE DIGITAL FOODVENIENCE

You are a supplier or wholesaler with ambition to enable single and multi-operating coffee & food-to-go shops take advantage of digital marketing.

ACTIVATING ADS ON OUT-OF-HOME

You are running ads on out-of-home boards and want to activate this media spend to drive brand engagement and traffic to store.

USING STAMPS AS REWARD

Stamps are the retailer´s own currency. Learn how you can use stamps in smart ways to motivate and reward your customers

SHOP IN APP WITH APPLE PAY

In cooperation with Apple, we can enable a very fast shop experience. Customers buy products immediately from the product pages.

PUSH NOTIFICATION BEST PRACTICE

You are likely to be sending too few push notifications. Learn how Mother Dairy use push extensively to boost customer engagement and retention.

MESSENGER CHATBOT

Coca-Cola Switzerland creates a chatbot to deliver unique coupons directly into Facebook Messenger. Consumers redeem in k kiosk.

APP OPENINGS BY DESIGN

Mother Dairy´s app program is designed to drive app openings every day by their engaged customers

STUDENT COFFEE WITH SURPRISES

Narvesen adds surprise and delight to their student coffee stamp card. The coffee card is exclusive to students that opt-in.

DEALS FOR STUDENTS ONLY!

7-Eleven attracts students with exclusive multi-use coupon offers on sandwiches, bakery, juices, hot drinks and frozen yoghurt.

WIN FOOTBALL TICKETS

Coca-Cola connects with consumers on a local level offering them the chance to win tickets to their football team´s next home match.

IN-STORE ENGAGEMENT

Powerade uses simple games to engage shoppers in-store. Scratch and win brand new and fancy sport watches from Polar.

APP PROGRAM ON-BOARDING

7-Eleven uses activation rules to onboard their app customers. Survey capture customer insights and a game leads to their stamp cards.

EVERY-DAY RELEVANT REWARDS

Air France KLM uses every-day relevant rewards to show their partners and customers how much they appreciate them!

PREPAID MILK SUBSCRIPTION

Consumers could prepay using the Paytm app a milk subscription of 30 500 ML milk pack and pick up one per day at a Mother Dairy booth.

ENGAGE YOUR APP USERS!

Independence day in India is a good context for launching an engaging app campaign. Learn about Mother Dairy´s cool memory game!

IT´S A MATCH ON TINDER!

Coca-Cola hooks up with Tinder in this successful activation. Swipe right and get a free Coca-Cola Zero Sugar. And it does not stop there...

WHO WILL WIN TODAY`S MATCH?

Coca-Cola transforms a couponing activity into a highly engaging campaign in context of the Euro football championship.

SMART APP RECRUITING

The 7-Eleven Denmark ‘Juiceman’ campaign was communicated through paid or earned media. Customers could get a free coupon.

FACEBOOK SOCIAL TRIAL

10% of all Danish teenagers in the target group tried a Coca-Cola zero during the campaign period. The activation starts on Facebook.

WIN FESTIVAL TICKETS!

Coca-Cola connects with consumers during summer festival season giving them a chance to win festival tickets when buying coke with their kebab.

IT´S CHRISTMAS TIME

Get inspired with some cases showing what our customers have done over the years during Christmas season. Copy with pride!

7UP ENGAGE WITH GAMIFICATION

7UP engages with consumers in India using gamification. Consumers received a memory game with a new chance to win every day!

ARLA MOVE FOR ACTIVE PEOPLE

Arla MOVE activation on Facebook allowing consumers to assess their exercise levels and receive a voucher on a new Arla MOVE product.

POKEMON GO STYLE SAMPLING

Tine activated consumers with an innovative location-based app during summer periods across three years sampling their summer products.

SAMPLING VIA SNAPCHAT

Coca-Cola Company runs innovative sampling activity via Snapchat together with their agency Carat. Samples are redeemed in Narvesen.

RED BULL ENGAGE WITH GAME

Red Bull placed banner ads on Facebook and took consumers to a fun game. Consumers that won got a free Red Bull to pick up in 7-Eleven.

BURN ACTIVATES BANNER ADS

Burn reached their target consumers with banner ads and got them into a nearby 7-Eleven store for free trials via SMS vouchers.

CARLSBERG BEER TO THE MATCH?

TV2 Fan page engages Danish consumers during EURO where they can win cold Carlsberg beer to the match.

FANTA ACTIVATES FOLLOWERS

Fanta activated their Instagram followers and got them in-store for a free Fanta. Immediate at redemption the fan base got a survey via SMS.

FANTA ACTIVATES OUT-OF-HOME

Fanta activated out-of-home ads with a simple, powerful campaign allowing consumers to text Fanta to a short number for a free Fanta.

COCA-COLA MATCH YOUR SPOTIFY

Cool Coca-Cola Zero Sugar activation allowing consumers to match their Spotify list with a playlist with Eurovision songs only.

PEPSI MAX TASTE CHALLENGE

Pepsi Max wanted to prove that amongst Norwegian consumers they were just as popular as their red competitor.

FROM FACEBOOK TO MULTIPLE TRIALS

Coca-Cola moved the consumers from Facebook to the 7-Eleven store and back into the store for trials multiple times!

REWARD SELFIES (SELF-ICE-CREAM)

Mediacom for Diplom, Norway´s largest ice-cream brand did an innovative summer campaign capturing Instagram selfies.

FROM BOOKINGS TO FREE COKE ZERO

Hotels.com engages with consumers together with Coca-Cola Company. Customers that book with hotels.com receive free Coke Zero!

FLAX ADVENT CALENDAR

Norsk Tipping advent calendar activated from banner ads. Consumers won flax vouchers - a lottery game - to redeem in-store.

SPIN THE BOTTLE IN THE BANNER AD

Innovative banner ad activation where consumers can spin the bottle directly in the banner and win a free sample.

OUTDOOR SUMMER ACTIVATION

Carlsberg runs a summer outdoor activation across Norway sampling Solo softdrinks to redeem in Narvesen stores.

COKE LIFE MATCH ON TINDER!

Coca-Cola hooks up with Tinder in this activation. Swipe right and get a free Coca-Cola Life to redeem in any Pressbyrån store.

SAMPLING VIA BANNER ADS

bonaqua teamed up with Schibsted, an international media group, to sample new tastes of bonaqua via mobile banner ads

FUN FANTA GAME ENGAGES

Fanta activated mobile banner ads with a fun game allowing consumers to win free Fanta vouchers to redeem in convenience stores.

RED BULL GAME ENGAGES

Red Bull placed banner ads on Facebook directing consumers to a fun "Find Willy" game. Winners got a free Red Bull to pick up in 7-Eleven.

ARLA OUT-OF-HOME ACTIVATION

Arla activated consumers with out-of-home advertisment driving sampling of their new Good2Go product.

OUT-OF-HOME ACTIVATION

Diplom-is activates consumers during summer with out-of-home advertisement. Vouchers can be redeemed in Narvesen stores.

BEACON TRIGGERED VOUCHERS

Coca-Cola uses beacons in cinema locations to trigger in-app banners and use re-targeting to offer cinema tickets to the same consumer later.

BANNER AD ACTIVATION

bonaqua reached their target consumers with banner ads and got them into a convenience store for free trials via digital vouchers.

SEND A COMPLIMENT

Coca-Cola Company allowed consumer send friends a Christmas compliment together with a free Coca-Cola to redeem in Narvesen.

FREE WATER FOR FOLLOWERS

bonaqua teamed up with djuice to sample free bonaqua to their Facebook followers. A Facebook post led to a landing page.

FOOTBALL CAMPAIGN

Carlsberg and 7-Eleven teamed up in Denmark during EURO championship driving Carlsberg drinks purchases in 7-Eleven stores.

ENGAGE WITH YOUR EMPLOYEES

Some cool cases where retailers are using different concepts to engage with their own employees. Check them out!

SURVEY CASES

Survey can be used for many purposes. Get inspired by different cases from our customers!

WHEEL OF FORTUNE CASES

Some cool cases where retailers and brands are using wheel of fortune games to engage with their customers. Check them out!

TAP IT! GAME TEMPLATE CASES

Some cool cases where retailers and brands are using Tap it! games to engage with their customers. Check them out!

SCRATCH & WIN CASES

Some cool cases where retailers and brands are using scratch card games to engage with their customers. Check them out!

MANUAL REDEMPTION CASES

Some example cases where our customers are using manual redemption method. Check them out!

RECRUIT A FRIEND CASES

Some cool cases where retailers are using recruit a friend to drive app recruitment. Check them out!

EVERYONE LOVES FOOTBALL!

Some cool cases where retailers and brands are using our games to engage consumers around football. Check them out!

POPPING BALLOONS CASES

Some cool cases where retailers and brands use popping balloons games to engage with their customers. Check them out!

LUCKY TILES GAME CASES

Some cool cases where retailers and brands are using Lucky Tiles games to engage with their customers. Check them out!

SLOT MACHINE CASES

Some cool cases where retailers and brands are using slot machine games to engage with their customers. Check them out!

WEB LINK CONCEPT CASES

Some cool cases where retailers and brands are using our weblink feature to engage with their customers. Check them out!

CONNECT WITH CUSTOMERS

Some cool cases where brands are using games, coupons or surveys to facilitate connections between their customers

NACS Roundtable

RetailVision TV video: Puma Energy, EG Group, Applegreen and Liquid Barcodes roundtable discussion at NACS Show 2018 in Las Vegas

CEO Insight

'What I Know for Sure' CEO Insights on Loyalty", interview with Victor Paterno, President and CEO 7-Eleven, Philippines

CEO Insight

What I Know For Sure About Loyalty: Samir Modi, Owner, 24 Seven India

CEO Insight

Circle K Hong Kong: Convenience Retail Asia Limited, An interview with Richard Yeung, CEO

CCO Insight

"What I Know for Sure - Rutter's Insights on Loyalty", Interview with Derek Gaskins, former Chief Customer Officer, Rutter's

Live Loyalty

A trio of convenience industry experts are joining a Liquid Barcodes Advisory Board to champion digital customer engagement in convenience retail.

Valora Retail innovations

In this video meet Valora´s Hilmar Scheel, CDO & Daniel Habermehl, Head of Customer Analytics

Is Your Loyalty Program Profitable?

While media activity have a role to play in acquiring new customers, nothing is as effective as retaining the ones you have.

CMO Insight

What I Know For Sure About Loyalty: Shiv Sahgal– Marketing Director for Unilever Malaysia

Loyalty in the Middle East

An Interview with Brayden Ainzuain, Head of Digital and Innovation, Publicis Media, Middle East and North Africa.

Valora Retail on Digital Strategy

Valora are an innovator in digital, winning the NACS European Retail Technology Award in 2017

Circle K Europe

Learn more about Circle K Europe´s focus on EV, healthier foodvenience offers and interactive digital technology.

EV impact on convenience

RetailVision TV video: 7-Eleven, Shell, Applegreen and Liquid Barcodes discuss EV impact on convenience

Digital lifestyles

RetailVision TV video: 7-Eleven, Shell, Applegreen and Liquid Barcodes discuss consumers´digital lifestyles

Foodservice trends

RetailVision TV video: 7-Eleven, Shell, Applegreen and Liquid Barcodes discuss foodservice trends impact on convenience

GDPR

What should CEOs ask their marketing, legal and IT team?

Connected homes

The Ultimate Convenience? Read about Valora Lab´s ok.- button that allows home delivery of energy drinks by one click!

Chatbot

Red Bull chatbot drive consumers from online campaign to k kiosk stores

Reward students

Reward students: an opportunity for convenience retailers and supplier brands

Fast-track digital

Fast-track digital couponing: Choose your deal at Subway

Share and Care

k kiosk goes digital with engaging share and care app program

Engage merchants

Digital unlocks new possibilities to empower store managers to drive traffic to their store

Rating

7-Eleven asks their own customers to become Baguette controllers and rate every product they buy

Chicken

7-Eleven challenge customers with new price countdown in app.

Simplicity

Simplicity is the ultimate sophistication when it comes to loyalty programs.

Gamification

Gamification plus every-day-relevant rewards equal success on mobile.