PAID MEDIA

PAID MEDIA

Paid Media Activation – the Retailer Perspective

Liquid Barcodes loyalty marketing technology makes it possible to connect paid media advertising to stores. There are multiple ways to activate paid media advertising and you may have two rationales for doing it: 1) drive traffic to store and 2) measure the channel you are advertising in. There will always be two key data points from Liquid Barcodes in these campaigns: 1) the interaction point with the media channel (an issued coupon) and 2) the interaction point with the store (a redeemed coupon in the point of sale). If the content that is issued is a game, there will be several data points as some consumers play the game, some win the rewards – and then finally some redeem the reward in-store.

The number of issued coupons give lots of guidance as to how well the media channel is working and the redemption statistics show how well the campaign has converted. Typically redemption stats can also give useful learning on how successfully you reached the right audience with your advertising in this channel, especially if you run the same campaign across different media channels.

Supplier brand campaign example – OOH activation – Arla:

Paid Media Activation – Out of Home Flow – Consumer Perspective

The consumer flow can be divided into three parts:

  1. How the consumer sees our content (based on the call-to-action within your creative)
  2. What that content is
  3. How to redeem the discount/reward vouchers in-store

In a typical consumer journey:

1) Consumers text “X” to a short number and gets the coupon via SMS

2) The SMS includes a link to a unique coupon which opens in the browser and includes information about what product it is, which stores it can be redeemed in and when the coupon expires

3) It is redeemed by a scan of the unique code in your till system. Since Liquid Barcodes is integrated with the point-of-sale (ePOS/cash) system, it automatically rebates the product.

How Consumers Get Our Content

An alternative way to distribute content from our advertising campaign is using a landing page. Liquid Barcodes can create and host your landing pages, or they can created and and hosted by any page that integrates with our coupon API in order to trigger us to issue an SMS or e-mail coupon to a specific consumer.

If you want to issue content into an existing app (e.g. with use of beacons installed on the OOH screens) this is also possible, and requires the same coupon API integration, plus an app API integration.

What method works best is different in each market. What will work best in your country is often simply what consumers find easy and what has become the norm.

A) code-word + SMS

B) landing page + SMS

C) landing page + e-mail

D) beacon + APP.

Although D) may be the most fun for marketers, retailers should be focused on volume and response rates – choosing the solutions with lowest barrier to participate for consumers and thus maximum business impact (traffic to store). A key question to ask before considering D is do we have a large enough app distribution to make any business impact?

What the content is:

In most cases, the simpler the content is the better. Typically we recommend a single-use coupon with a deep discount or a free product (sampling). All content from us is unique (a unique coupon, a unique survey link, a unique game link) and we can control that each consumer only gets one coupon/survey/game.

To engage with consumers the content should be engaging – for example a digital scratch card (as this works just as well via SMS like in-app). This way you can have multiple prizes where some prizes can be aspirational and the main motivation for many to participate, while also limited to one prize and thus offers your customers a low probability to win. Other prizes can be coupons that are designed to drive traffic to store such as free products.

You can add surveys to your coupons. Either you ask for feedback to get the coupon (reward for completing survey) or you use survey as follow-up to a coupon redemption to get consumer feedback on a new product that you just picked up in-store. This Bonaqua case does both.

You can also use performance games like memory, tap it! or falling objects to drive consumer engagement around your product and brand. If you perform at a certain level you get a reward. The games can be set up in a way that you can play for prizes once a day.

How to redeem discount/reward vouchers in-store

With POS integration, the unique coupon / reward is scanned at the point of sale and automatically this rebates or tenders the product. No manual processes is required by the store employees.

PAID MEDIA ACTIVATION – HOW TO GET OUR CONTENT

With OOH advertising, TV and print the most commonly used ways to get our content is by using a code-word for texting or leading consumers to a landing page with a short and simple URL. Other channels allow other methods to get our content. For example a banner ad on a desktop or mobile website can allow the consumer to type in their mobile number or e-mail address to get our content. This will require integration between this banner and our Coupon API (typically done by a digital agency). Similarly the banner ad can lead to a landing page, which is integrated with our Coupon API. Refer to our developer´s page for API guides and API documentation.

With Facebook advertising for example there is no need to ask for the e-mail ID in order to trigger our Coupon API to issue a e-mail coupon. Just keep in mind that you need to handle consent correctly according to the regulations in your market.

Paid Media Activation – Media and Media Agency Solutions

In cases where your customer is not a retailer that is already using Liquid Barcodes loyalty marketing technology or a supplier brand which is working together with a retailer already using our technology, there are still easy ways to work with us in Liquid Barcodes.

We can offer simple redemption methods which do not require any IT investments by the retailer. The only difference from the above example flow would be the third part of the flow – how to redeem discount/reward vouchers in-store.

How to redeem discount/reward vouchers in-store

The easiest way to do a in-store redemption process is by using our manual process. The redemption happens entirely on the consumer’s mobile phone, either in the app or in a browser. This means that the marketing loop is closed on the consumer level, but not on a transaction or store level. Other options include rolling out a web validation tool or a merchant app, but for single campaigns this is seldom appropriate.

There is also an option if the retailer is able to produce a batch of unique codes themselves that are redeemable in their POS system. These 3rd party codes can be imported into our system and our distribution mechanics can be used.

The codes will be scanned at the point of sale, however we will not know when and where they are used unless the retailer’s till supplier can make an API available for real-time redemption statistics.

More Inspiration

Supplier brand campaign example – OOH activation – Fanta:

Supplier brand campaign example – OOH activation – Pepsico:

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://community.mozilla.org/en/events/istanagacor/ https://community.mozilla.org/en/events/rimapaten/